Category: gif

Selected

2013-2018

GIF Hypnosis

“Some years ago I discovered Excel as an artistic tool for myself. I coloured the cells and it reminded me of early computer graphics with tumbler-style GIFs. It was before the Facebook–GIPHY and Instagram–Boomerang era. If we like something, we want to repeat it over and over again. GIF is ‘the magic moment’ that never ends; it’s a mix between film and photography, and does a really good job catching one’s attention in the Internet era.”
                                                                                                                               —Varvara Frol
                                                                                                                 for METAL Magazine
                                                                                                                                          June 2017

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Fashion week

Paris, France, 2016-2017

ANIMATING THE STREET STYLE STARS OF PARIS FASHION WEEK

“If you’re over seeing the same old fashion week photos, then let us introduce you to the work of Varvara Frol. The Russian-born artist and photographer brings street style moments to life with her animated images capturing glamour on the move.

It’s no surprise to find out that she spent her childhood immersed in the atelier where her mother worked as a fashion designer. Whether drawing out the shades of a patterned skirt, the structured glamour of a Dior coat, or the fun of a Fendi baguette, Varvara is all about the details.”

—HUNGER, 2017

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